{"id":75092,"date":"2025-01-28T05:32:19","date_gmt":"2025-01-28T05:32:19","guid":{"rendered":"https:\/\/e-ciftlik.com\/haberler\/teknoloji\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\/"},"modified":"2025-01-28T05:32:19","modified_gmt":"2025-01-28T05:32:19","slug":"sosyal-medya-etkileyicilerine-ozel-egitim-programi","status":"publish","type":"post","link":"http:\/\/e-ciftlik.com\/haberler\/teknoloji\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\/","title":{"rendered":"Sosyal Medya Etkileyicilerine \u00d6zel E\u011fitim Program\u0131!"},"content":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, sosyal medya etkileyicilerinin faaliyetlerini yasal mevzuata uygun bir \u015fekilde s\u00fcrd\u00fcrebilmeleri amac\u0131yla Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Hazine ve Maliye Bakanl\u0131\u011f\u0131 Vergi Denetim Kurulu Ba\u015fkanl\u0131\u011f\u0131 ve Reklam \u00d6zdentim Kurulu i\u015fbirli\u011fiyle bir program haz\u0131rland\u0131.<\/p>\n

Program kapsam\u0131nda, Ticaret Bakanl\u0131\u011f\u0131 sosyal medya etkileyicilerine t\u00fcketici haklar\u0131 ve sosyal medya reklamlar\u0131yla ilgili yasal d\u00fczenlemeleri, payla\u015f\u0131mlarda dikkat edilmesi gereken hususlar\u0131, Reklam Kurulu yap\u0131s\u0131n\u0131 ve i\u015fleyi\u015fini detayl\u0131 bir \u015fekilde a\u00e7\u0131kl\u0131yor.<\/p>\n

Hazine ve Maliye Bakanl\u0131\u011f\u0131 Vergi Denetim Kurulu Ba\u015fkanl\u0131\u011f\u0131, sosyal medya faaliyetlerinde vergilendirme ve yasal y\u00fck\u00fcml\u00fcl\u00fckler hakk\u0131nda bilgi verirken, Reklam \u00d6zdenetim Kurulu ise pazarlama ileti\u015fiminin temel etik ve yasal kurallar\u0131, sorumlu reklamc\u0131l\u0131k ilkeleri ve ki\u015fisel verilerin korunmas\u0131 konular\u0131nda kat\u0131l\u0131mc\u0131lara rehberlik ediyor.<\/p>\n

Program\u0131n ilk a\u015famas\u0131 25 Kas\u0131m 2024 tarihinde Vergi Denetim Kurulu Ba\u015fkanl\u0131\u011f\u0131n\u0131n \u0130stanbul’daki hizmet binas\u0131nda ger\u00e7ekle\u015ftirildi. E\u011fitime kat\u0131lan 70 sosyal medya etkileyicisi ba\u015far\u0131l\u0131 bir \u015fekilde tamamlayarak kat\u0131l\u0131m belgesi almaya hak kazand\u0131. E\u011fitime kat\u0131lan ki\u015filerin listesi ayr\u0131ca Reklam \u00d6zdenetim Kurulu internet sitesinde payla\u015f\u0131ld\u0131.<\/p>\n

Sosyal medya etkileyicileri i\u00e7in d\u00fczenlenen e\u011fitim program\u0131na 100 bin ve \u00fczeri takip\u00e7isi olanlar kat\u0131labilecek. Program\u0131n ikinci a\u015famas\u0131 9 Ocak Per\u015fembe g\u00fcn\u00fc Vergi Denetim Kurulunun Ata\u015fehir Hizmet Binas\u0131’nda ger\u00e7ekle\u015ftirilecek. Program\u0131n amac\u0131, reklam veren firmalarla \u00e7al\u0131\u015fan sosyal medya etkileyicilerinin daha \u015feffaf, g\u00fcvenilir ve etik bir reklam anlay\u0131\u015f\u0131n\u0131 benimsemelerine yard\u0131mc\u0131 olmaktad\u0131r. Detayl\u0131 bilgilere “smeegitimi.com” adresinden ula\u015f\u0131labilmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, sosyal medya etkileyicilerinin faaliyetlerini yasal mevzuata uygun bir \u015fekilde…<\/p>\n","protected":false},"author":1,"featured_media":64218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-75092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"\nSosyal Medya Etkileyicilerine \u00d6zel E\u011fitim Program\u0131! - E-Ç\u0130FTL\u0130K HABER<\/title>\n<meta name=\"description\" content=\"Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, sosyal medya etkileyicilerinin faaliyetlerini yasal mevzuata uygun bir \u015fekilde s\u00fcrd\u00fcrebilmeleri\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-ciftlik.com\/haberler\/teknoloji\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medya Etkileyicilerine \u00d6zel E\u011fitim Program\u0131!\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, sosyal medya etkileyicilerinin faaliyetlerini yasal mevzuata uygun bir \u015fekilde s\u00fcrd\u00fcrebilmeleri\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-ciftlik.com\/haberler\/teknoloji\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\/\" \/>\n<meta property=\"og:site_name\" content=\"E-Ç\u0130FTL\u0130K HABER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eciftlikturkiye\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T05:32:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-ciftlik.com\/haberler\/wp-content\/uploads\/2025\/01\/sosyal-medya-2306204.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haber Merkezi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eciftlikresmi\" \/>\n<meta name=\"twitter:site\" content=\"@eciftlikresmi\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Haber Merkezi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/\"},\"author\":{\"name\":\"Haber Merkezi\",\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/#\\\/schema\\\/person\\\/d2f4fee3143d7f72be82cb887d51b00a\"},\"headline\":\"Sosyal Medya Etkileyicilerine \u00d6zel E\u011fitim Program\u0131!\",\"datePublished\":\"2025-01-28T05:32:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/e-ciftlik.com\\\/haberler\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/sosyal-medya-2306204.jpg\",\"articleSection\":[\"Teknoloji\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/\",\"url\":\"https:\\\/\\\/e-ciftlik.com\\\/haberler\\\/teknoloji\\\/sosyal-medya-etkileyicilerine-ozel-egitim-programi\\\/\",\"name\":\"Sosyal Medya Etkileyicilerine \u00d6zel E\u011fitim Program\u0131! 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