{"id":90309,"date":"2025-03-23T20:56:42","date_gmt":"2025-03-23T20:56:42","guid":{"rendered":"http:\/\/e-ciftlik.com\/haberler\/dizi\/apple-tv-45-milyon-abonesine-ragmen-yillik-1-milyar-dolar-zarar-ediyor\/"},"modified":"2025-03-23T20:56:42","modified_gmt":"2025-03-23T20:56:42","slug":"apple-tv-45-milyon-abonesine-ragmen-yillik-1-milyar-dolar-zarar-ediyor","status":"publish","type":"post","link":"http:\/\/e-ciftlik.com\/haberler\/dizi\/apple-tv-45-milyon-abonesine-ragmen-yillik-1-milyar-dolar-zarar-ediyor\/","title":{"rendered":"Apple TV+, 45 Milyon Abonesine Ra\u011fmen Y\u0131ll\u0131k 1 Milyar Dolar Zarar Ediyor"},"content":{"rendered":"<p>Apple TV+, 2019 y\u0131l\u0131nda hizmete girmesine ra\u011fmen, k\u00e2rl\u0131 bir yay\u0131n platformu olma hedefine hen\u00fcz ula\u015famad\u0131. The Information taraf\u0131ndan yap\u0131lan bir habere g\u00f6re, Apple TV+ her y\u0131l 1 milyar dolar zarar etmektedir. Ancak, platformun 45 milyon abonesi bulunmaktad\u0131r ve Apple, son \u00e7eyrekte elde etti\u011fi 124,3 milyar dolar gelirle bu zararlar\u0131 kar\u015f\u0131layabilecek finansal g\u00fcce sahiptir.<\/p>\n<p>Apple TV+, Apple&#8217;\u0131n hizmetler birimi i\u00e7inde yer almaktad\u0131r ve Apple Music, Apple Fitness, Apple News+, Apple Arcade ve iCloud gibi di\u011fer hizmetlerle birlikte gelir raporlar\u0131nda yer almaktad\u0131r. 2024 y\u0131l\u0131 Ocak ay\u0131nda sona eren \u00fc\u00e7 ayl\u0131k d\u00f6nemde, Apple&#8217;\u0131n hizmetler biriminden elde etti\u011fi 26,3 milyar dolarl\u0131k gelir, rekor bir ba\u015far\u0131 olsa da, y\u0131ll\u0131k gelirinin 96 milyar dolara ula\u015ft\u0131\u011f\u0131 bilinmektedir. Bu durum, Apple&#8217;\u0131n y\u0131ll\u0131k 1 milyar dolarl\u0131k zarar\u0131n\u0131 kar\u015f\u0131layabilecek bir gelir potansiyeline i\u015faret etmektedir.<\/p>\n<p>Apple TV+, Apple markas\u0131n\u0131n en fazla zarar eden \u00fcr\u00fcn\u00fc olarak bilinmektedir. Ancak, \u015firket, Apple TV+&#8217;\u0131n \u00fccretsiz deneme s\u00fcresini yeni iPhone sat\u0131n alan m\u00fc\u015fterilere sunarak ve &#8220;Severance&#8221; ile En \u0130yi Film \u00f6d\u00fcl\u00fc kazanan &#8220;CODA&#8221; gibi yap\u0131mlarla prestijini art\u0131rarak, kar elde etmekten \u00f6nce m\u00fc\u015fteri memnuniyetini tercih etmektedir.<\/p>\n<p>Apple TV+, i\u00e7erik harcamalar\u0131nda k\u0131s\u0131nt\u0131ya gitmi\u015ftir. Ge\u00e7mi\u015fte y\u0131ll\u0131k 5 milyar dolar harcama yaparken, ge\u00e7en y\u0131l bu miktar\u0131 4,5 milyar dolara \u00e7ekmi\u015ftir. Bu karar, sinemaya yap\u0131lan b\u00fcy\u00fck yat\u0131r\u0131mlardan vazge\u00e7ilmesiyle al\u0131nm\u0131\u015ft\u0131r. Ayr\u0131ca, Apple TV+&#8217;\u0131n genellikle \u00fccretsiz deneme teklifleriyle sunulmas\u0131, abone say\u0131s\u0131n\u0131 art\u0131r\u0131rken, gelir elde etmeyi zorla\u015ft\u0131rmaktad\u0131r.<\/p>\n<p>&#8220;Ted Lasso&#8221; ve &#8220;Severance&#8221; gibi diziler, platformun en pop\u00fcler yap\u0131mlar\u0131d\u0131r. Ancak genel olarak Apple, izlenme pay\u0131 a\u00e7\u0131s\u0131ndan Netflix veya Amazon gibi platformlar\u0131n gerisinde kalmaktad\u0131r. Apple, di\u011fer ak\u0131\u015f platformlar\u0131n\u0131n aksine, hala reklaml\u0131 bir abonelik se\u00e7ene\u011fi sunmamaktad\u0131r. Bununla birlikte, Apple TV+&#8217;\u0131 Android cihazlarda da eri\u015filebilir k\u0131lmas\u0131, platformun b\u00fcy\u00fcme hedeflerine katk\u0131 sa\u011flamaktad\u0131r. Apple, i\u00e7erik harcamalar\u0131nda de\u011fi\u015fiklikler yaparak ve yeni b\u00fcy\u00fcme alanlar\u0131 arayarak, zararlar\u0131 en aza indirmeyi ama\u00e7lamaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple TV+, 2019 y\u0131l\u0131nda hizmete girmesine ra\u011fmen, k\u00e2rl\u0131 bir yay\u0131n platformu olma hedefine hen\u00fcz ula\u015famad\u0131.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":90310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-90309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dizi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple TV+, 45 Milyon Abonesine Ra\u011fmen Y\u0131ll\u0131k 1 Milyar Dolar Zarar Ediyor - E-&Ccedil;\u0130FTL\u0130K HABER<\/title>\n<meta name=\"description\" content=\"Apple TV+, 2019 y\u0131l\u0131nda hizmete girmesine ra\u011fmen, k\u00e2rl\u0131 bir yay\u0131n platformu olma hedefine hen\u00fcz ula\u015famad\u0131. 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