{"id":346,"date":"2024-06-07T22:05:16","date_gmt":"2024-06-07T22:05:16","guid":{"rendered":"https:\/\/e-ciftlik.com\/haberler\/otomobil\/mercedes-benz-elektrikli-araclarda-beklenilen-ilgiyi-alamadi\/"},"modified":"2024-06-07T22:05:16","modified_gmt":"2024-06-07T22:05:16","slug":"mercedes-benz-elektrikli-araclarda-beklenilen-ilgiyi-alamadi","status":"publish","type":"post","link":"https:\/\/e-ciftlik.com\/haberler\/otomobil\/mercedes-benz-elektrikli-araclarda-beklenilen-ilgiyi-alamadi\/","title":{"rendered":"Mercedes-Benz Elektrikli Ara\u00e7larda Beklenilen \u0130lgiyi Alamad\u0131"},"content":{"rendered":"

Alman l\u00fcks otomobil \u00fcreticisi Mercedes-Benz, elektrikli ara\u00e7 (EV) pazar\u0131nda beklenenden daha d\u00fc\u015f\u00fck t\u00fcketici ilgisi ile kar\u015f\u0131 kar\u015f\u0131ya. \u015eirketin CFO’su Harald Wilhelm, EV pazar\u0131n\u0131n “olduk\u00e7a zor bir alan” oldu\u011funu belirterek, elektrikli ara\u00e7lardaki kar marjlar\u0131n\u0131n \u00f6ng\u00f6r\u00fclenin alt\u0131nda olmas\u0131 durumunda \u015firketin i\u00e7ten yanmal\u0131 motorlu ara\u00e7lar\u0131n\u0131n portf\u00f6y\u00fcnden faydalanabilece\u011fini ifade etti.<\/p>\n

Wilhelm, “Baz\u0131 geleneksel oyuncular, i\u00e7ten yanmal\u0131 motorlu ara\u00e7lara g\u00f6re daha d\u00fc\u015f\u00fck fiyatlarla bataryal\u0131 elektrikli ara\u00e7lar\u0131 sat\u0131yorlar… Bu olduk\u00e7a rekabet\u00e7i bir alan,” dedi.<\/p>\n

Wilhelm’in a\u00e7\u0131klamalar\u0131, Mercedes’in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek kazan\u00e7lar\u0131n\u0131 raporlad\u0131\u011f\u0131 bir d\u00f6nemde yap\u0131ld\u0131. Stuttgart merkezli marka, binek ara\u00e7 b\u00f6l\u00fcm\u00fcnde %12,4’l\u00fck bir sat\u0131\u015f karl\u0131l\u0131\u011f\u0131 a\u00e7\u0131klad\u0131. Ancak fiyat rekabeti, enflasyon, y\u00fcksek faiz oranlar\u0131, jeopolitik belirsizlik ve tedarik zinciri sorunlar\u0131 gibi fakt\u00f6rler nedeniyle y\u0131l boyunca beklenen %12 ile %14 aras\u0131ndaki tahminin alt\u0131nda kalabilirler.<\/p>\n

Mercedes-Benz Grubu’ndaki kar, %6,8 d\u00fc\u015f\u00fc\u015fle 4,8 milyar euroya ($5,1 milyar) gerilerken, ticari b\u00f6l\u00fcm\u00fcndeki kazan\u00e7lar %44 artt\u0131 ve sat\u0131\u015f karl\u0131l\u0131\u011f\u0131 %15’e ula\u015ft\u0131.<\/p>\n

Mercedes, piyasa ko\u015fullar\u0131n\u0131 “sakin” ve \u00f6zellikle elektrikli ara\u00e7 segmentinde yo\u011fun fiyat rekabeti ile karakterize ediyor. Otomobil \u00fcreticileri, talebi art\u0131rmak amac\u0131yla ABD’den \u00c7in’e kadar bir\u00e7ok piyasada fiyatlar\u0131 d\u00fc\u015f\u00fcrmeyi s\u00fcrd\u00fcr\u00fcyor. Ancak Mercedes, hacimli sat\u0131\u015flar yerine kar marjlar\u0131n\u0131 art\u0131rmaya odaklanarak bu genel stratejiye kat\u0131lm\u0131yor. Y\u00fcksek enflasyon, d\u00f6viz kuru etkileri ve tedarik zinciri maliyetleri, \u015firketin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek kazan\u00e7lar\u0131n\u0131 olumsuz etkilemi\u015fe benziyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alman l\u00fcks otomobil \u00fcreticisi Mercedes-Benz, elektrikli ara\u00e7 (EV) pazar\u0131nda beklenenden daha d\u00fc\u015f\u00fck t\u00fcketici ilgisi ile…<\/p>\n","protected":false},"author":1,"featured_media":347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"yoast_head":"\nMercedes-Benz Elektrikli Ara\u00e7larda Beklenilen \u0130lgiyi Alamad\u0131 - E-Ç\u0130FTL\u0130K HABER<\/title>\n<meta name=\"description\" content=\"Alman l\u00fcks otomobil \u00fcreticisi Mercedes-Benz, elektrikli ara\u00e7 (EV) pazar\u0131nda beklenenden daha d\u00fc\u015f\u00fck t\u00fcketici ilgisi ile kar\u015f\u0131 kar\u015f\u0131ya. \u015eirketin CFO'su\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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