ABD’li turistler, \u0130svi\u00e7re’yi ziyaret ederek konaklamalarda art\u0131\u015f ya\u015fanmas\u0131na katk\u0131 sa\u011flad\u0131. D\u00fcnyan\u0131n en varl\u0131kl\u0131 insanlar\u0131 i\u00e7in hizmet d\u00fcnyas\u0131 h\u0131zla geli\u015fiyor. Tesad\u00fcfi olmayan bir \u015fekilde, \u0130svi\u00e7re’deki turizm end\u00fcstrisi de \u00f6yle.<\/p>\n
2024 y\u0131l\u0131nda \u0130svi\u00e7re’deki otellerin konaklama say\u0131s\u0131 42,8 milyondu ve bu rakam son 50 y\u0131l\u0131n en y\u00fckse\u011fiydi. \u00d6zellikle ABD’den gelen turistler bu say\u0131ya katk\u0131 sa\u011flad\u0131. Zengin turistlerin \u0130svi\u00e7re ekonomisi \u00fczerindeki etkisi ortaya \u00e7\u0131kt\u0131k\u00e7a \u00fclke, “l\u00fcks destinasyon” olma stat\u00fcs\u00fcn\u00fc ikiye katl\u0131yor.<\/p>\n
\u0130svi\u00e7re’nin el de\u011fmemi\u015f manzaralar\u0131 ve itibar\u0131, on y\u0131llard\u0131r \u00fclkeye varl\u0131kl\u0131 turistleri adeta m\u0131knat\u0131s gibi \u00e7ekti. \u00dclke, be\u015f y\u0131ld\u0131zl\u0131 otelleri, Michelin y\u0131ld\u0131zl\u0131 restoranlar\u0131, \u00f6zel kayak merkezleri ve gizli bankac\u0131l\u0131k hizmetlerine kadar uzun s\u00fcredir ayr\u0131cal\u0131kl\u0131 konumda. Pandemi sonras\u0131ndaki d\u00f6nemde \u00e7ok say\u0131da turist yerine daha az say\u0131da insana \u00f6zel, ki\u015fiselle\u015ftirilmi\u015f \u00fcst d\u00fczey deneyim sunmaya y\u00f6neldiler.<\/p>\n
Moritz, Zermatt, Gstaad gibi Alp destinasyonlar\u0131ndaki oteller, TV dizisi White Lotus’un l\u00fcks tatil beldelerinde g\u00f6rmeyi bekleyebilece\u011finiz hizmetlerle \u00e7\u0131ta y\u00fckseldi. Art\u0131k kayak tak\u0131mlar\u0131n\u0131 ta\u015f\u0131yan hizmet\u00e7iler, konuklara sunulan \u00f6zel Harley-Davidson motosikletler ve iste\u011fe \u00f6zel helikopterle kayak turlar\u0131 d\u00fczenleniyor. D\u00fcnya Ekonomik Forumu’na g\u00f6re, milyarderler 2024 y\u0131l\u0131nda servetlerini 1,94 trilyon euro gibi \u015fa\u015f\u0131rt\u0131c\u0131 bir oranda art\u0131rd\u0131. \u0130svi\u00e7re i\u00e7in bir turizm stratejisi olarak mal varl\u0131\u011f\u0131 fazla turistlere odaklanmak k\u00e2rl\u0131 g\u00f6r\u00fcn\u00fcyor.<\/p>\n
Ge\u00e7en y\u0131l yabanc\u0131lar\u0131n konaklama oran\u0131 y\u00fczde 5,1 art\u0131\u015fla 22 milyona ula\u015f\u0131rken, bu rakam\u0131n yakla\u015f\u0131k d\u00f6rtte birini ABD’li turistler olu\u015fturdu. Bu arada \u00c7inli ve Hintli ziyaret\u00e7ilerin her biri \u00e7ift haneli rakamlarda art\u0131\u015f g\u00f6stererek uzun mesafeli l\u00fcks seyahatlerde de b\u00fcy\u00fcmeye i\u015faret etti. Be\u015f y\u0131ld\u0131zl\u0131 oteller t\u00fcm gecelemelerin sadece y\u00fczde 8’ini olu\u015fturuyor, ancak bu otellerde kalan misafirler \u0130svi\u00e7re’nin toplam turizm gelirinin y\u00fczde 25 ila 30’unu olu\u015fturuyor.<\/p>\n
Switzerland Tourism’den Markus Berger BBC’ye verdi\u011fi deme\u00e7te, “Rakamlar ortada,” dedi. “Bu bir bak\u0131ma l\u00fcks konuklara olan ba\u011fl\u0131l\u0131\u011f\u0131 hakl\u0131 \u00e7\u0131kar\u0131yor.”<\/p>\n","protected":false},"excerpt":{"rendered":"
ABD’li turistler, \u0130svi\u00e7re’yi ziyaret ederek konaklamalarda art\u0131\u015f ya\u015fanmas\u0131na katk\u0131 sa\u011flad\u0131. D\u00fcnyan\u0131n en varl\u0131kl\u0131 insanlar\u0131 i\u00e7in…<\/p>\n","protected":false},"author":1,"featured_media":83910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-83909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seyahat"],"yoast_head":"\n